Insights

Writing on AI that actually ships.

Strategy, engineering, and honest opinions on building systems that save businesses time, money, and effort - minus the hype.

Your data is the moat, not the model.

Everyone can rent the same model you can. The thing they can't rent is the reason to build carefully.

The demos keep getting better and nothing reaches production. Here's what's actually going wrong.

Everyone says it to sound responsible. Almost nobody designs it on purpose. That's the whole game.

Everyone wants an AI strategy. Almost nobody needs one yet. Here's what to do instead.

Most of the time you should buy. Here's how to tell when buying is the expensive mistake.